Therefore, I stuck with one color to embrace the overall simplicity. I chose a geometric sans-serif typeface for the company name and then played with the shapes of a boat and waves, as they are associated with river ports.įor the desired associations, a minimalistic approach seemed to be the best choice. During the design process, my focus was mainly on giving this company a modern, premium, and simple feel. This river port was specifically created for the West Balkans DLC. That's when I realized JASTUK should exude gracefulness and a calming vibe rather than playfulness and vibrancy. I switched to a monochromatic color scheme and chose an elegant font. However, I later opted for a completely different approach, giving JASTUK a luxurious touch. The first logo versions used a yellow and purple color palette.
As you can see in the logo versions, there are fun pillow shapes, and dots have been added to the letter "U" to create the appearance of a smiling face. Initially, I envisioned JASTUK as a playful brand that aims to evoke friendly associations and build trust with customers looking to furnish their homes. Since the name "Jastuk" means "pillow," I focused on incorporating pillow shapes during the logo design process. JASTUK, a furniture factory, will expand its presence in the Balkan countries.
We hope you will enjoy reading their thoughts about the way the companies will be visually represented. Specifically, we sat down with Karina and Adel and asked them about their motivations behind creating the brands. As promised in one of the previous blog posts dedicated to the West Balkans DLC, we’d now like to showcase concepts of several industry brands created for this map expansion by two of our very talented graphic designers.
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